The story of Asda is one of pioneering people with visionary ideas.

From our beginnings as the first UK discounter, offering our customers the very best value has been our driving force. We built our business upon listening to our diverse range of customers and offering what they need. We're at our best when we keep things simple. From checkout to boardroom, our colleagues are the heroes, and they've always made Asda special. Every one of us shapes the character of this company.