GenM is the Menopause Partner for Brands for brands and Home of the MTick – the universal symbol and certification for menopause-friendly products. With a Collective of over 120 of the most well-known and progressive retail partners such as Boots, Tesco, QVC, Matalan, Morrisons, Next and Sainsbury’s as well as brand partners; TENA, Colgate, Sanex, Charles Worthington, Dove, Sure and Revolution Beauty, GenM is driving the creation of a new purposeful retail category of menopause, delivering trust, choice and visibility to the overlooked and underserved 15.5 million menopausal audience in the UK.

GenM’s game-changing MTick is transforming the way women search, source and shop for products that can ease, relieve or support any of the 48 menopause signs. The MTick is only displayed on products that meet the strict qualifying criteria of this certification. United by the MTick, the GenM Collective is empowering women to shop with ease and confidence so that she can ultimately, live her best menopause.