The history of HARIBO is a unique success story!
What began in a backyard laundry-kitchen in a suburb of Bonn with a sack of sugar and a copper kettle has developed into one of the most successful and popular brands in the confectionary sector. This success story has not been limited to the German market: HARIBO has long since established itself beyond national borders. Haribo is now a world leader within the gums, jellies and liquorice sectors. It is also the UKs No1 gums and jellies brand.
The secret of its success is the extensive range of high quality, great tasting gums and jellies for which the brand is known and loved.
All over the world HARIBO has been adapted to fit consumers tastes and product preference contributing to its success internationally.